Stars, models and designers all joined forces for M.A.G.I.C week, and everywhere you turned in Vegas there were parties, more parties- and even a new store opening!

At MOON nightclub, Manny and Karim Mashouf, owners of Bebe, had singer Macy Gray playing DJ Nemesis to entertain the crowd, with one lucky lady winning a $5,000 gift card for a Bebe shopping spree.

Paris Hilton got a spray tan at the Qua Baths & Spa at Caesars before throwing a private cocktail soiree in the Social House lounge at TI to unveil her new Denim and Sportswear line, and then stayed for dinner of Kobe sliders! Actress Brittany Daniel and recording stars Travis Barker and Jermaine Dupree were at neighboring tables.

Little sister Nicky Hilton celebrated a new season of fashions from her sassy Chick clothing line inside PURE at Caesars Palace with Paris showing up for support.

Linkin Park’s Chester Bennington unveiled his Ve’Cel fashion line in the Red Room at PURE, followed by Wilmer Valderrama’s fashion show for his new Calavena label. That brought out Paris, showman Jeff Beacher, UFC veteran Frank Trigg, Olympic Gold medalist Maurice Green and Ami and Chris Nunez of Miami Ink.

Frank unveiled his own clothing line, Triggonomics at the Lucky Strike bowling lanes inside the Rio, while over at Tangerine, reality star Kim Kardashian helped celebrate her girlfriend, model-DJ Caroline D’Amore’s new fashion line with WWE Diva Torrie Wilson and members of Making the Band 4.

Rappers Lil Jon and Paul Weil joined Jermaine Dupri for former Blink 182 drummer Travis Barker’s fashion line, “Famous Stars and Straps” at the TAO Beach in the Venetian.

Diddy hosted a private dinner for 170 people for his Sean John fashions in the Opium Room at TAO, and that was followed the next night by rapper Eve’s Lingerie line launch for Fetish naughty bedroom fashions which lured Jay-Z, Ciara, L.L. Cool J and basketball star LeBron James. “Diddy” also hosted the launch party of his 2008 underwear and loungewear line at LIGHT in the Bellagio which attracted fellow music mogul Russell Simmons, Paris Hilton and R&B star Mario.

Actor comedian Orlando Jones and music producer Dallas Austin launched their new line, “Gangstir Rock” and “Rowdy” at JET with Floyd Mayweather, Gene Simmons and Young Jeezy grooving to the impromptu show by The Shop Boys playing their “Party Like A Rock Star” hit.

Gene Simmons launched his Dussault Apparel and Moneybags at the Shadow Bar in Caesars Palace before dining at Stack in the Mirage on pigs in a blanket, black cod and miso lettuce cups.

The new Miss Sixty/Energie store opened at the Forum Shops of Caesars Palace with the moist unique fashion show of all: the models were body painted in the new fall fashion lines worn by such stars as Angelina Jolie, Cameron Diaz, Brad Pitt and Ashton Kutcher. Everybody agreed it was the biggest and best celebrity filled M.A.G.I.C event yet held in Vegas - and predicted it’ll grow more frenetic in coming years here.